KUMMER criticizes the brand mania in “How much is your outfit worth?”

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KUMMER criticizes the brand mania in “How much is your outfit worth?”
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"How much is your outfit worth" is not only the song title of KUMMER's new single, but also a common introduction to Youtube formats that pay homage to the brand hype.

"Cool outfit! You're running. What are those sneakers?” It's these snippets that introduce the new track by KUMMER. Felix Brummer criticizes the current YouTube trend in which YouTubers ask about the value of expensive outfits on the street. Taste doesn't matter here - it's the brands that determine the style. The more expensive, the better. The street has long since become a catwalk and, at the same time, a place for bidding.

The irrepressible will to wear the most expensive sneakers and the freshest outfits from Fendi, Louis Vuitton, Gucci or Balenciaga is further influenced by the current zeitgeist in hip hop. Here, too, KUMMER gives acts like RIN or Capital Bra a hidden slap in the face by changing the line from RIN “It's Thursday, I'm buying Supreme” to “It's Thursday, the city has an appointment, the devil wears Prada and every idiot wears it Supreme.” To stay in the slang of the Youtuber in question: “Bro, I celebrate the message”.

"How much is an outfit worth" is another single from the album "KIOX", which will be released on October 11th.

Watch the How Much Is Your Outfit Worth video here: